Jaye Edwards, building the EdwardsAndCo empire


Inside the EdwardsAndCo vision of

lived in, future proof hair


Jaye Edwards is a trailblazing entrepreneur and industry leader, celebrated for his four thriving salons, haircare and tool line, and a cult social media following. At the helm of EdwardsAndCo, he’s reshaping global hair trends with his innovative "future-proof" colour techniques and seamless blends, setting a new standard for luxurious, timeless hair.


EdwardsAndCo salons are a haven for Australia’s top stylists, renowned for creating rich brunettes, creamy blondes, voluminous blowouts, and perfectly textured waves that embody the brand’s signature look. Each salon is designed as a sleek, minimalist retreat within stylish warehouse spaces, delivering a one-of-a-kind aesthetic experience that has drawn international acclaim.


With the launch of EdwardsAndCo Education and Jaye Haircare, Jaye has cemented his influence across the industry. Frequently spotlighted in premier publications like Marie Claire and Vogue, he continues to inspire both clients and professionals, redefining luxury haircare on a global stage.


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