Fortitude Valley

With 8 thriving salons, 1 killer haircare brand, a cult social media following and an internationally recognised team of educators, Jaye Edwards reps a new breed of entrepreneur, with a razor sharp view on the industry and how to make it work in 2022.

Pioneering the EdwardsAndCo movement, Jaye’s signature future-proof colours and seamless blends inspired a generation of rich-girl hair, saturating Instagram feeds all over the world.

Each of Jaye’s 8 salons house Australia’s most refined hair stylists and makeup artists. Famous for sparkling brunettes, killer curls, creamy blondes and textured beach waves, Jaye and his team have developed a signature look that is synonymous with the E+Co brand, garnering an enviable international following.

With the introduction of EdwardsAndCo Education, plus his own haircare label, Jaye Haircare, Jaye has cemented his spot at the forefront of the industry.

Charlotte is a Senior Stylist and Colourist at our EdwardsAndCo Fortitude Salon. Charlotte has over 11 years experience within the hair industry, which has allowed her to develop and grow into an incredible artist. Charlotte specialises in colouring and loves creating sparkly brunettes and lived in future proof colours.

Sheeree is a freelancer at our Fortitude Valley location, starting her apprenticeship over 20 years ago on the Brisbane scene. She has developed a passion for colouring and loves creating lived in blondes, gorgeous face frames and sparkly brunettes. Sheree also loves styling, creating structure and giving her clients a fresh new look. As much as she loves competitions and expos, her true passion lies in the salon, making sure every client that sits in her chair leaves feeling a million dollars.

Darcey has been hairdressing for the past eight years, starting from the age of 15. He is currently a senior stylist and colourist at the Fortitude Valley Salon. He has completed his training and education at Oscar a Oscar where he developed his skills and passions for creating beautiful hair. He can be booked for any service from cutting, styling and colouring.

Maddy grew up in England, Essex but with her outgoing and passionate personality she decided the Gold Coast was somewhere she wanted to be. She is a second year apprentice, soon to be third and is loving blow drying, transforming flat hair to voluminous hair is what her dreams are made of. Maddy believes “everything happens for a reason” so there is no need to stress.

Ashlee is a Emerging Stylist at our Fortitude Valley Salon and previous assistant to Jaye Edwards. She has always had a huge passion for the hair industry which led her to begin her hairdressing career after living in England and travelling Europe for 18 months. Ashlee completed her first year at Allure Hair Bar at Terrigal Beach, Central Coast. She loves styling hair and enjoys taking on a challenge to recreate styles that inspired her. Ashlee loves to dive right into the deep end with a go-getter attitude and is always listening and observing in order to build her creative skill set.